NAICS Codes in Surfe Search

Surfe now classifies companies using NAICS codes, in addition to the previous industry labels.

This means you can now search and filter companies using:

• Industry names (e.g. “Retail”, “Healthcare”)

• NAICS codes (e.g. “441110” for New Car Dealers)

Why it matters

• 🎯 More precise targeting: Filter companies at different levels—from broad sectors to very specific industries

• 🌍 Standardized data: NAICS is a widely recognised, government-backed classification system

• 🔍 Better search relevance: Results are ranked and structured based on a clear hierarchy

How it works

When searching in Surfe:

• Enter an industry name → Surfe matches it to the closest NAICS categories

• Enter a NAICS code → Surfe returns companies within that exact classification

Each result includes a breadcrumb view showing the full hierarchy, for example:

Retail Trade > Motor Vehicle Dealers > New Car Dealers

Do I need to know NAICS codes?

Not at all!
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You can continue using plain-language searches like before. NAICS codes are simply an additional option for users who want more precise targeting.